Close isn’t Home Media Development

Social media and website production for the promotion
and branding of Close isn’t Home.

Close isn’t Home is a website and social media platform that provides space for sharing narratives, information, and resources for intersectional, black, indigenous, and people of color identities. The website consists of an interactive game, a commenting section that prompts online discussion, and links to additional, informational resources. Close isn’t Home records culturally specific objects as points of empathy, normalizing their definitions and connotations beyond the label of “cultural object”. It is a collaborative virtual space that is also a space of accessibility, familiarity, and reflection.  
Samantha Vassor and Grace Kwon are the co-founders and artists behind Close isn’t Home. As artists and designers, they wanted to create a collaborative project that was meant to navigate their experiences, identities, and cultures. Beyond this, they wanted to expand their creative practices towards further collaboration with other BIPOC. Through different project developments, they hope to use digital art as a means of appreciation and preservation of cultural differences. Close isn’t Home is inspired by their Sunday dinner conversations with close friends. Grace and Sam wanted to expand this sense of community beyond their own circles.