Knockout

A series of motion gifs and media developments as it relates to a hypothetical online website focused on womxn’s sports news. Knockout is an online sports, article, podcast, and communicative brand based on the celebration and awareness of womxn athletes.


Knockout also focuses attention on discrimination and misogyny in sports, and caters its visual appeal towards attracting youthful generations of professional womxn athletes. This brand redefines dated definitions of what it means to be a “knockout” womxn, and looks towards highlighting womxn accomplishments in underrepresented sports spaces.